Hold that lasts through the day without the wet, plastic look that gel gives you. Matte finish, so your hair looks like hair. Reworkable - run your fingers through at 4pm and it reshapes instead of flaking.

Works best on damp hair. A fingertip's worth is enough for most cuts; more than that and it gets heavy.

Strong hold with a matte, natural finish

Reworkable through the day, no flaking

Light scent that doesn't compete with cologne

Washes out with normal shampoo